Nobody is a master of all trades. You are good at what you do, of course. If not, you would not be in business, right? But that means you are a specialist in your field. That probably takes all the time you have and more. I don’t know anyone who is self-employed or a business owner who does not work long and hard to make themselves a success.
Possibly you are fortunate enough to not have to do this. You may be doing just fine through referrals and word of mouth from your current clients. There are some who are lucky enough to be in this position. Most of these are long -standing, well-established businesses. The rest of the world has more immediate needs, especially new businesses which are aiming to become established.
Growing your business is also a full time job. If you have the ambition to be as successful as you can or even if you just need to find new business to keep you busy then you need to be involved in marketing and promotion in some way. You can take this on yourself and probably already have some form of promotional activity. Maybe you have a website set up and some money spent on advertising in various media. However, without spending large blocks of time learning what works and what doesn’t is is very difficult to be truly efficient in your promotions. Not only that it is very easy to make mistakes.
These days, marketing is a both and art and a science rolled into one. The level of sophistication that the internet has brought to us is staggering and the rate of change is increasing with each passing month. For the average business person, keeping pace with all of this so that you can promote yourself in the most effective way becomes increasingly hard.
Marketing services can provide the answer to so many issues that face businesses today.
They use technology to present your business in the most effective way. Having a clear message is one thing. You also need to have a professional look. Polished high quality images and well written communications all help to build your credibility. Consistency in your branding is necessary to help promote your business. You clients need to recognize your brand wherever they see it. A marketing agency deals with many clients and is always learning through testing variations of content to the finest degree.
Up-to-date tech knowledge
For instance, how easy do you make it for a client to contact you? As a very simple example, consider for a moment the little button on your website that acts as a ‘call-to-action’. i.e. the section a customer clicks on to contact you, make a request, submit a quote request etc. What colour are these buttons on your site? How big are they? Do they stand out? Where are they on the page? Are they consistent throughout the site? These are simple and obvious examples of how an expert can help you. But show how much attention to detail will help you gain clients.
Your website is a brochure for your business, but to really be really effective you need to have offers that gain the customers attention. How do you do that? When do you do that? These are questions that an agency can answer and more importantly help you deliver.
Of course the scope of marketing in today’s internet-driven world is staggering and no one person can manage it all. Our job is to stay on top of the constant developments and changes in the field and use that knowledge to drive your business forward using the best and most up-to-date techniques.
Return on marketing investments
Did you know that using a marketing agency pays for itself ? Just ask yourself how much your time is worth in your business? Freeing up your time to devote to your clients and getting productive work done is the major benefit. On top of that, the advantages of having an integrated professional image built for you and regular consistent promotion of you and your products or services produces a return on investment that is over and above anything you can achieve alone.
There is a also a major cost to be had from using an agency to improve the cost-efficiency of your marketing. Our expertise will avoid the possibility of wasted advertising dollars. Knowing how to use a marketing spend efficiently, creating campaigns that work, that attract and convert for the least possible amount can save a great deal for you. You may have seen this in your own efforts where dollars spent did not convert to actual sales that made you money. Working with an expert can avoid the errors that cause this.
Learn more about how your can benefit from using a marketing professional to build your business now.